Russian tour operators refused to sell last minute tours because of the crisis – RBC

03:51

Cyril Bulanov

Russian tour operators refused to sell last minute tours because of the crisis

Photo: Sergey Savostyanov / TASS

the operators almost entirely abandoned the format last minute tours, says “Kommersant”. If earlier tours had at least 15%, say market participants, now they are almost there.

tour operators offer almost ceased to provide so called hot tours, says “Kommersant” with reference to market participants. Reasons — the two-year crisis in the tourist market.

According to the representative of the company “Onliner” Igor Blinov, in 2014 on tours accounted for about 15% of sales, but now they are almost there. The cost of the tour, bought a few days before departure, now is 30-40% higher than in the pre-sale, and not Vice versa, he said.

About similar figures and says the Executive Director of the Association of tour operators of Russia Maya Lomidze. According to her, in 2014 on tours accounted for 15-20% of sales, and now — a maximum of 3-5%. The volume of last minute deals really are reduced, says CEO Level.Travel Dmitry Malyutin, but last summer, the agents succeeded in finding such tours in Greece, Crete and domestic tourism.

among the reasons for the disappearance of the burning stages — changing the rules on the market, according to Igor Blinov. According to him, the operators were often used in a package offers regular transportation. They also prefer not to buy from significant blocks of hotel rooms and refuse unreasonable dumping to increase client base.

Now the concept of “tours” carries a marketing burden, he said.

With the optimization of the flight programs of tour operators and guarantees the purchase of places connects the failure of burning stages and the Director of agent network development BSI Group Tatiana Belova. Tours, she notes, was a single sentence: for example, if the client at the last moment refused to travel due to extraordinary circumstances.

Another reason Lomidze calls the lack in the current market of mass tourism destinations — for example, Egypt. Also the reason, she says, — decreased Commission travel agents: earlier burning stages, its size could reach up to 30% now — no more than 12-13%.

this summer, the number of burning stages in Portela tour operators may increase, given the demand in this period of mass seasonal destinations, allows Lomidze. The growth of the segment may begin after the return to the mass market of Egypt, suggests Dmitry Malyutin.

to Expect from the tour operators of mass dumping, involving in any case, growth in the supply of hot tours, is not worth it, says General Director of “Pegas Touristik” Anna Podgornaya. According to her, the market has changed and companies have not been willing to take risks and operate at a loss, as it was until 2014.