The joint venture Ford Sollers, which is engaged in the production and sale of Russian cars Ford, can occupy a niche in the domestic car market, which is released on March 18 Concern General Motors.
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” Ford Sollers ready to assist customers with brands, leaving the market with the purchase of a new car Ford, and take them for service in the dealer Centres Ford “, – said in a statement the company released the evening on March 19.
According to the document, Ford Sollers is ready to take under his wing Chevrolet dealer network and Opel, as well as provide program Trade-in discount 50000 rubles for a new Ford vehicle to those who surrender in payment of the above used car brands.
Interesting Facts
In the Ford Sollers also said they did not follow the example of General Motors. Moreover, the company still expects to present the Russian car market in 2015, several new products and their start engine production in Tatarstan. At this point in the republic from the joint venture already has two companies. In addition, the company has a car plant in Vsevolozhsk.
Most observers called Ford Sollers statement interesting marketing ploy. It is likely that General Motors, as stated in the Group will continue to meet its obligations to the owners of Chevrolet and Opel.
However, experts believe that the problems at GM customers are bound to occur. Thus, according to the executive director of the agency “AUTOSTAT” Sergei Udalova, some dealers refuse to service the same clientele. In addition, “reduce the residual value of plant, will be more difficult to sell them at a lower price”.
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