“the First channel” has accused MTS, MegaFon and VimpelCom in the illegal distribution of their content online. The company’s actions deprived the channel portion of the advertising revenue. However, the operators do not agree with the charges
As the head of the Directorate for Internet broadcasting “First channel” Ilya Bulavinov at the session of the forum Russian Interactive Week (RIW), operators “the big three” without permission “First channel” are streaming broadcasting TV channel on the Internet. “Unfortunately, we have to admit that, despite all our efforts, despite the position of the Ministry of communications, not a pirate like companies, large telcos Russian, such as “MegaFon”, MTS and “Beeline” (referring to the company “VimpelCom”. the RBC), still without our knowledge, without our permission carry streaming broadcasts of our live”, — quotes the statement Bulavinov RNS. He added that “the First channel” looked for a peaceful solution to the problem and is not going to go to court. “Colleagues should take our flow and integrate to our advertising. Our patience is coming to an end. In absentia I a ppeal to colleagues who did not do this before the end of the year to bring its content into line with our demands,” he said.
In the MTS did not agree with the charges. This representative Dmitry Solodovnikov insists that they broadcast TV channels in the app MTS TV “in strict accordance with the current legislation” and offer subscribers access to live streaming provided by the “First channel”, “including all integrated ad units”. “In order to align the broadcasting format of the MTS in August of this year additionally conducted the negotiations with the “First channel” and received written confirmation from representatives of the channel that the stream in the app MTS TV is correct”, — said Solodovnikov. In “the Megaphone” also said that there are “strictly within the law” and “are in dialogue with “the First channel”. In “VimpelCom” stated that “under current law, a public content for distribution in all available environments that implement the operators”.
representatives of the operators appeal to article 32 of the law “On mass media”, according to which distribution nationwide mandatory public TV channels, which include including the “First channel”, should be unchanged. And MTS believe that it applies to OTT applications (the services that are not tied to a specific operator such as online cinemas).
However, Ilya Bulavinov explained RBC that the part of rights holders, mainly foreign, in which “the First channel” takes the content require a separate fee for its online broadcasting. “Channel” is not always acquires additional rights for online broadcasting, as it is not considered economically viable: the revenue from advertising in this medium does not cover the cost channel for buying rights. “Therefore, on our website in the player, instead of such transmission there is a “stub” message with a warning about the impossibility to demonstrate the content. However, OTT services are the “big three” do not put “plugs”, and are broadcast as it goes live, although I do not have any rights. Thus, the “Troika” gets a competitive advantage: the viewer goes to watch “the First channel” to them in services, and not on our website,” explained Ilya Bulavinov.
in addition, the “First channel” are not satisfied that he gets nothing for the ads in OTT services operators. “There is advertising that goes in the air, but nobody believes. We have asked operators to set up our stream online broadcast would show that commercial, which is designed for this environment,” — said the representative of the “First channel”. According to him, in the spring industry representatives have agreed that for the OTT environment need its own rules. “Representatives of the “Troika” in may agreed to take our thread, but since then has not done so, citing technical difficulties. At the same time “Rostelecom” and Megogo set flow, and in the near future there should appear in our advertising,” — said Ilya Bulavinov. He did not estimate how many loses “the First channel” from such actions of the operators, citing the fact that the channel statistics does not see “threeR 21;.
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