The number of active Facebook users in the IV quarter increased by only 3% and amounted to 1.38 billion people, but the annual revenue of the company in 2014 has increased by 58% than in 2013, and it is 12 , $ 47 billion.
The company’s profit grows slower due to increased spending immediately by 87% to $ 2.7 billion. The costs of research and development, staff salaries recently acquired companies at the same time for more than a year than doubled to $ 1.1 billion. As a result, the operating margin for the year decreased Facebook from 44 to 29%. Over the last three months of the year Facebook to earn advertising $ 3.6 billion, two-thirds of this amount (69%) – on mobile advertising.
This is a significant increase in late 2013 advertising on smartphones and tablets brought the company to 53%. Mobile advertising is growing, following the movement of the audience Facebook – 85% of Internet users now go into it with the help of mobile devices, including more than a third use to access exclusive mobile communications.
In the fourth quarter 2014 revenues by 49% over third quarter results – 3.85 billion dollars, while in the third quarter – 3.77 billion dollars.
THE FACTS:
1. On average, 50% of all users come to the site every day.
2. At the moment, the fastest growing age group is people from 35 years old – the older generation is connected to the young.
3. More than 35 million people update their status (“What do you think?”) On a daily basis.
4. More than 55 million status is published daily.
More than 2.5 billion photos uploaded by users each month, more than 3.5 billion pieces of content (links, photos, videos, stories, notes, etc.) shares ( using the “Share”) between users every week, more than 14 million videos uploaded by users each month, more than 3.5 million events created each month.
No comments:
Post a Comment