“Baltika” closes in Russia two breweries – BBC Russian

"Baltika" closes in Russia two breweries – BBC Russian

• January 29, 2015
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Danish brewer Carlsberg, which owns the Russian brand “Baltika”, announced Thursday the closure of two of its 10 plants operating in Russia, Chelyabinsk and Krasnoyarsk.

As reasons for this decision, the company called the recession in the country and too strict rules regulating the market, which led to a drop in sales.

According to Reuters, the Russian plants provide Carlsberg’s about a third of the profits from production.

“Baltika” was the last of the large breweries, announced production cuts in Russia.

Earlier factories closed Anheuser-Busch InBev, the largest beer producer in the world, as well as the Efes Beverage Group and Heineken.

Long sunset

Carlsberg is the fourth largest beer producer in the world and the leader of the Russian market.

Carlsberg is the fourth largest beer producers in the world

In Russia, in addition to corporate and brand “Baltika”, the company produces beer under the brand names Holsten, Tuborg, Kronenbourg 1664 and Zatecky Gus, and “Neva”, “Yarpivo”, “Arsenalnoye” and others.

In 2014, the company has twice reduced its revenue forecast due to falling sales in the overall reduction of the Russian beer market.

According to Reuters, since 2008, beer consumption in Russia fell by 30% -this raising excise taxes, limiting the time of sale and other measures aimed at reducing alcohol abuse.

“Baltika”, as well as other brewing companies, the last few years did not work at full capacity, and in the summer of last year the company began stop production lines.

The sanctions imposed against Moscow, and lower oil prices, driven by the sharp fall of the ruble, further worsened the situation in the Russian market.

The plants in Chelyabinsk and Krasnoyarsk stop work on 30 April. The result will be reduced 560 jobs.