the world’s Leading automakers, Volkswagen and Toyota reported the results of their work in 2016. According to the German Volkswagen group, which in particular includes the brands Audi, Porsche, Skoda, Seat and Bentley, the group’s global sales reached 10.3 million new cars. Meanwhile, the Japanese Toyota group, including, in particular, divisions of Lexus, Daihatsu and Hino, though, increased its sales by 0.2 percentage points, could not beat the competitor with 10.2 million of sold cars.
These figures indicate that the VW for the first time in the last four years surpassed Toyota in global sales volume.
Note that Toyota holds the title of the leader of the world market by the end of eight of the last nine years after took first place at GM in 2008. The only exception was the year 2011 – then Toyota has not been able to quickly restore the production of machines after a serious earthquake and tsunami, which affected the factory of the brand in Japan. This is GM remained a constant leader in the global market for 77 consecutive years until 2008.
However, a final outcome in the dispute over global leadership in the automotive industry, the Statute known only next week, when the results fail, the American auto giant General Motors.
according to Financial Times, Toyota is currently experiencing problems in the US, where it undergoes pressure from President Donald trump. The American President criticized the Japanese manufacturers, especially Toyota for their investment in the development of production in Mexico. Manual Toyota responded with a promise to invest about $ 10 billion in strengthening its activities in the United States and to provide 400 additional jobs at its plant in Indiana. One of the obvious reasons for the slowdown in Toyota sales is the transition of the saturated American market from sedans, where the Japanese automaker is the leader, to vans and SUVs. In Japan, Toyota sales rose for the first time in four years, but the growth in the domestic market is fully offset by the decline in demand for Toyota not only in USA but also in Africa and the middle East. Interest in cars Daihatsu fell in Japan and abroad.
as for VW, it attempts to overtake Toyota in the world arena, like the reputation of the brand as a whole, was threatened after September 2015 broke out the famous scandal, dubbed “deselect”. Then it turned out that the serial Volkswagen cars (about 11 million units worldwide) installed the software to hide the real amount of harmful emissions from diesel engines.
But in 2016, the German company is surely made in China, where sales soared by 12% to almost 4 million units.
Earlier, the management of VW has repeatedly stated that it intends to completely clean the brand from the effects of the global scandal and to make the brand more environmentally friendly. So, at the international motor show in Paris in 2016 representatives of the brand said that Volkswagen intends to become more independent from the group and compete with the Tesla models in the future.
in 2020, the brand is preparing completely new family of electric vehicles and is not interested in hybrids. By 2025, the Germans want to sell more than 1 million electric cars worldwide.
plans to sell a fully electric e-Golf is able to cover over 300 km on one charge, other models. Confirmation of the goals was the concept car Volkswagen I. D. It will appear on the market in 2020, and by 2025 the company’s promise to release a version with a fully automated control mode, the I. D. Pilot. “I. D. is positioned as a compact electric car, demonstrating Volkswagen aims to expand the model range in parallel with the bestsellers of Polo, Golf, Tiguan and Passat. I. D. will be equipped with electric motor power of 125 KW (170 HP), he will be able to travel up to 600 km without recharging, while its price should be available.
China and the United States decide all
According to analysts, the key markets for global automakers in 2017 will remain the US and China. Order VW was able to hold the advantage over Toyota, in these countries the brand will have to make the greatest efforts. Meanwhile, sales in the U.S. will reach its peak. Toyota already say that in 2017, their sales will remain at 10.2 million – as the company continues to focus on stable profit and has no plans of rapid expansion into new markets.
“the Question is how Toyota will be able to sustain sales in China amid falling General rate of sales in this country and how the brand will support the demand in the US where the market came to its maximum,” said Credit Suisse analyst Masahiro Akita.
meanwhile, VW is also preparing for a number of difficulties in China. The slowing of sales in this market is expected after the jump in the demand for small cars in 2016 to promote their sales was launched a special program of state support. And even after the Chinese government announced the extension of benefits into 2017, analysts are sure that VW, like other manufacturers, is unlikely to repeat the results.
Note that in Russia at year-end grade of VW (excluding members of Volkswagen Group Rus brands) took sixth place with a score of 74 221 sold vehicles (-5% compared to the results of 2016). The most popular model of the brand became the VW Polo.
In turn, the analyst of “ALOR Broker” Kirill Yakovenko believes that in the future, VW has a good chance to get permanent status as world automotive market.
“Toyota in 2016, continued to rely on the U.S. market, says Yakovenko “Газете.Ru”. — Enough cheap oil and high pace of economic recovery over the past two years formed the background to what the Americans had to start to change back to comfortable sedans, SUVs and pickups. At the same time, VW has focused on Europe and Asia, and not in the premium and budget segment. The American market for VW and has not become a priority. If the new U.S. President will keep his word and introduce protective duties of 30% on imported cars, the rate for the EU and Asia for the VW will be right.”
Head of retail sales UK “SOLID Management” Sergey Zvenigorodsky sure that while talking about clear leadership not VW: the German group and Toyota are about the same technological level, use a similar logistics and pricing. “The importance of disilicate was overrated, but the run production electromobile is now a fashionable subject in which investors are willing to invest large sums of money, says Zvenigorodsky “Газете.Ru”. — Whether it will be successful — hard to say. The demand from Chinese market is also not very reliable: there now, too, is the hype and financial markets, and in the sphere of consumption, but demand is already starting to fade”.
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