Businessmen of St. Petersburg told what they expect from the ruble – RBC

the Trend in a decisive strengthening of the ruble against the U.S. dollar is clearly delineated from the beginning of December 2016. Then at the exchange rate per dollar you can get 65,2 RUB, and by the end of the month, the dollar has fallen almost 8% — to 60.6 RUB only a decline of the dollar in 2016 amounted to 17%. January 10, the day of the start of currency rates in 2017, the ruble broke the mark of 60 rubles. for dollars. and continued to strengthen. As of January 17, the pair is trading at the level of 59.4 rubles. for dollars. according to the exchange rate.

RBC Petersburg asked the St. Petersburg entrepreneurs who are in such circumstances, their relationship with the contractors and whether they expect further consolidation of the ruble.

Roman Usatov-Shiryaev, General Director of GK Robotikum:

“We are in the export contracts are not just an equipment supplier and system integrator, which receives a post-pay for the supply of finished products from components purchased at your own risk. In 2016, we have purchased components in the $ 70-75 rubles, and the amount of export tenders were pegged to the Euro, which weakened even more. Under the terms of the tender 100% payment export contracts came in the winter in euros and went to the Bank balance at the rate of 10-12 per year. The cost of manufacturing and logistics in rubles in 2017 and remain roughly stable, as our selling prices fixed in rubles and euros, respectively. If we sold his laboratories here and in Russia now, we could greatly help the strengthening of the ruble. But we mostly get boxed imported orders with a payment delay and lost profit due to the decline of the Euro against the ruble was about 15% of the target”.

Andrey Lipatov, co-owner and member of the Board of Directors of the holding “Teplocom”:

“the Main result of the strengthening of the ruble to us is that our foreign contractors (mainly from CIS countries) began to delay the timing of payments for our supplies and even the time of reception on the border of our products, which are measured terms of payment. They rely on the fact that the ruble will fall again soon and pay them will have less, because prices are set in dollars and euros. On the volume of purchases is not affected all because our quality is European, and the prices are two to three times lower than in Europe”.

Alexander Mushinski, co-owner of Trade house “Real”:

“we Have to be aware of anything not tied down. And pretend not to notice the changes in exchange rates and continue to index prices up. All refer to the increase in costs not related to the ruble exchange rate”.

Maxim Kashirin, CEO of Simple:

“the Products sold today were brought three months ago. We need to stock updated the bulk of the goods from the point of view of their cost, and it is a long process. With the strengthening of the ruble cost of goods sold due to the long turnover decreases with a significant delay. If the strengthening becomes stable and balanced, we will see the consequences in 3-6 months. Therefore, expect a noticeable price correction will not happen before April-may. Purchase “in store” will depend on increased sales. We must feel that the trend of growth of the ruble is stable and strong.”

Alexander Shestakov, President of the holding company “the First furniture factory”:

“In our business from currency exchange rate depends on many things. Approximately 25% are foreign components. However, while the strengthening of the ruble did not affect our business. More buy definitely will not. We buy as much as necessary. Impossible for continuous production to buy everything in store. It is necessary to storage a huge amount of goods. I am now in Germany, in Cologne at the largest furniture fair. Negotiate about the export of goods. For this position the strengthening of the ruble, of course, is not a plus”.

Eugene Kardash, Executive Director of the stpf “POLYSAN”:

“With the implementation of medicines abroad we have sags rouble-denominated revenues. But as we decrease and the ruble cost of imported components (primary packaging, spare parts, etc.). Exports account for about 25%, and on imports we have in the region of 30%. It is comparable magnitude, so in our case everything is quite balanced. We are not sensitive to changes in the exchange rate in the range of 20-30%, but if the rate changes significantly, it will be noticeable. In the fall of the ruble creates risks for export. Rising costs for promotion of the new product abroad, and the revenue remains in rubles.”

Veniamin Grabar, the President of the company “Ladoga”:

“Over the past few years, our company has significantly increased the share of import alcohol in the portfolio, therefore, for the competent management of the range and business in General, “Ladoga” uses the model developed and implemented in late 2014 and showed their worth when foreign exchange market experienced a big shock. The trend in the strengthening and stabilization of the ruble to us — an indicator that it’s time to replenish stocks of imported products, in the event of weakening of national currency we have been able to save for clients and the end consumer cost of goods at an affordable level. So we arrived at the end of 2014, so the costs of our products increased by only 10-15%, while General market prices “jumped” 30-35%”.