Real Russians spending fell below the level of 2012 – RBC

Photo: Yekaterina Kuzmina / RBC

In August level of real spending Russians sank below the values ​​of 2012, reported in the holding “Romir” study. Traditional consumer activity growth after bottoming in June and July did not happen, experts say

Daily household spending in the August continued « trend summer consumer recession “, a decline of 2% n in comparison with July, according to a research holding” Romir “. In comparison with August 2015, they increased by 0.7% – is “incomparably modest” with accumulated inflation of 6.9%, the authors of the study. But “purified” by the inflation factor of Russians costs were below the levels of the past three years.

«Moreover, the August index of actual costs turned out to be even below the zero reference point in January 2012, having fallen to a mark of 98%,” – stated in the study

The study was conducted in 181 city with a population of more than 10 thousand people… It reflects the consumption data of 35 thousand. Russians and 13.5 thousand. Households.

The decline in consumer activity was observed in the summer and in previous years, but usually in August, it was adjusted to the side growth, points « Romir ». In 2016, the average check is on the minimum levels for seven months in a row, that is, consumers are less likely to go to the shops and «continue to save, reshaping their budgets in order to maintain daily expenses as low as possible,” the authors of the study. The share of expenditure on food in the basket total daily cost Russians decreased from 67% in July to 50%, but “Romir” Experts attribute this not to «conscious consumer savings on products “, and a seasonal decline in prices. According to According to Rosstat , food prices fell 0.6% in August, in particular, vegetables, on average fell by 17.5%. The Russians, as noted in the « Romir », were able to spend more on non-food products, which are, on the contrary, in August rose by 0,4%.

According to Rosstat inflation in the last summer month was zero compared to July. The last time this figure was recorded in October 2009, since then prices have risen every month, except in July-September 2011, when deflation was observed in Russia. Compared with August 2015, prices rose by 6.9%, while since the beginning of the year – by 3,9%

More than the other expenses in August reduced the residents of the Central Federal District (by almost 10% compared to. July), calculated “Romir”. Muscovites cost reduction amounted to 4.7%, the residents of St. Petersburg – 5.3%. However, saving the latter “had no effect on the overall picture of population spending the northwest, where the volume of daily spending in August was equal to the previous month,” the study notes. Compared with August 2015 Muscovites costs rose by nearly 1%, and St. Petersburg – on 6%

Residents of megacities have reduced costs by 1.6% compared with July and by 5% in comparison with. same period last year. Expenditures in small towns (with a population of between 100 and 500 thousand. People) fell by 3.1% on a monthly basis, but increased by 9.3% year on.

The Russians living in cities with population 500 thousand. man costs in August compared with July, increased by 3.9%, although it fell in the previous two months. At the same time, as compared to August 2015 their costs decreased by 6,9%.

At the same time expenditure growth in people with middle and high income in the June-July decline was replaced, said “Romir”. In August, their costs fell by 1.4% and 3.5% respectively. Contact dynamics recorded in people with low incomes – their costs rose by 0.6%, although it declined in the previous summer.