In Russia to launch the service Samsung Pay to pay with your smartphone. RBC tested the new service
Samsung Electronics announced the launch of Russia’s payment service Samsung Pay — tomorrow, September 29th 2016. Until the end of the year it will be available to owners of smartphones of Galaxy series, released no earlier than 2016. While Samsung Pay can only use the MasterCard owners.
Partners of the payment system became Alfa-Bank, VTB24, MTS, Raiffeisenbank, “Russian standard” and “Yandex”. Clients of these banks by linking your card to this service, you will be able to pay them in retail outlets.
In its press release the company reports that after launching a year ago, Samsung Pay support of more than 440 banks-issuers. Leading analyst Mobile research Group Eldar Murtazin said that the Samsung Pay turnover in South Korea reached about $ 2 billion of transactions.
What is Samsung Pay
the advantages of the application, according to Murtazin, that transaction can take place on any terminal. Samsung Pay uses two technologies of payment using NFC (near field communication) and MST (Magnetic Secure Transmission), which allows to carry out contactless payment terminals that use magnetic strip cards.
Another advantage claimed by the developers — security: authorization via fingerprint and the so-called “tokenization”. During a transaction, instead of the number cards use a special digital value of the token is randomly generated by the payment system for card activation.
to Use a smartphone instead of a Bank card you could before thanks to NFC technology. This technology is used in hours AlfaPay from Alfa-Bank. To watch the mini-map is inserted with chip MasterCard PayPass. She’s tied to the account conventional debit cards (sold with the watch) that are written off money when buying. Unlike Samsung Pay, in all these cases, not used tokens.
Samsung Pay will be preinstalled on all new smartphones with NFC and MST modules and will also be available on already released phones after you upgrade the operating system, said project Manager of Samsung Pay at Alfa Bank Natalia Karpova.
On a similar scheme will work Android Pay and Apple Pay these payment services are also tokens. Soon, Russia needs to start Apple Pay. As previously wrote RBC, the service will be available this fall.
How it works
in order to use the service, you must register and obtain a Samsung account. You will need to confirm your fingerprint and create a PIN Samsung Pay — in the future it is necessary to make payments.
the Next step — adding a credit card. It can either scan them or enter the data manually. Then you have to wait from the Bank SMS one-time password and the sign in the window. The signature must match the one that is on the card because in some cases, the cashier may ask the user to sign the check and compare signatures, warns Karpov. In the app you can load up to 10 cards, says Karpov.
Complete registration cards will be completed in 10 minutes. In the details of the map will be the last 4 digits of the card number and 4 digits of the token. From that moment the smartphone can pay off.
If the app added more cards, you will automatically receive the one that was loaded last, says Karpov. After selecting the card you need to put finger or enter a PIN-code Samsung Pay, and then bring the smartphone to the terminal. “The logic is that, first and foremost, the smartphone will try to install NFС connection and if that doesn’t work, then MST. For a user who is not deeply immersed in technical details, the most important thing to pay he can in any terminal,” says Karpov. When paying via NFC, there is a standard limitation: if the purchase amount more than 1000 rubles, you will need to enter the card’s PIN code.
We tested the service: the speed and convenience of payment are no different from transactions with conventional credit card. Payments took place in the absence of terminal Pay Pass function.
whether to use the service
founder of the service to test websites and mobile applications UsabilityLab Dmitry Satin believes that the convenience of this service is obvious. “If you’re paying by phone, you are actually making two moves — we get it and apply to the terminal. Therefore, this service will be very popular,” he says.
However, the expert believes that its spread may contain a small number of terminals. “A lot depends on sellers. In stores where the turnover is small, can be simply unprofitable to install the terminal accepting Bank cards,” says Satin. He also believes that the limiting factor would be that the service is available only on a few Samsung models.
anti-virus expert “Kaspersky Lab” Victor Chebyshev believes that this system will benefit mostly the people who bought a smartphone with the installed application.
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