Photo: TASS
Shares” CTC Media “fell after a major Russian media holdings announced the creation of a single company for the sale of advertising. As of 21:50 MSK, the company’s shares fall on NASDAQ was about 15%. Subsequently, the action played a little drop. By the end of the trading session, it was about 9,2%.
Earlier on Friday it was announced that RTR media holdings, “First Channel”, “Gazprom-Media Holding” and “National Media Group” announced the creation of on an equal footing of the company, which will sell advertising on their sites. It will work under the brand Vi (in the past the company was called “Video International»).
«The company plans to integrate all existing areas of sales group Vi,« Gazprom-Media Holding “and RTR,” – said in a joint statement companies. Each of the four media companies-founders will own an equal share in the new company. The same package will be allocated to the management. Lead the new company founders invited Vi general director Sergei Vasiliev.
The “CTC Media” has its own sales service “Everest-C.” It is a new company enters.
At the moment Vi has a holding “CTC Media” (CCC, “Home” and “Pepper”), the so-called advisory services. In September last representative of Vi Elizabeth Sviridov said RBC that the group is interested in how to provide “CTC Media” not only consulting services, but also a full service.
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