Russia’s largest media holdings will jointly sell advertising – ID Altapress

Russia's largest media holdings will jointly sell advertising – ID Altapress

Four major Russian media holding – RTR, “First Channel”, “Gazprom-Media Holding” and “National Media Group” – create a joint advertising operator, under the existing brand Vi. On it informs RIA Novosti reported with reference to the joint statement by the companies.

“New Celler will operate under the most famous brand in this market – Vi, – the use of which is discussed with the company’s current owners. Company plans to merge all existing areas of sales group Vi, “Gazprom-Media Holding” and RTR “- the document says.

It is known that each of the four media companies-founders will own an equal share of the new company. In this case, the general director of Vi remains its current leader Sergey Vasiliev.

The reason for the creation of advertising operator shareholders explain the urgent need to form multi-media trading platform that takes into account the interests of the entire industry.

According to the newspaper ” Sheet “, the new structure will control more than 70 percent of TV advertising in the country.

In the last week of the spring session of the State Duma canceled a prior restriction for Celler in 35 percent of all advertising sales on TV.

The volume of television advertising market in 2013, according to the Association of Communication Agencies of Russia amounted to 156.2 billion rubles.

Advertising operator Vi was founded in Russia in 1987. According to official figures, the annual turnover for 2013 amounted to more than two billion dollars. Currently, its main partners are the “First Channel”, “Prof-Media”, “National Media Group”, “Russian Media Group” YUTV, Channel Discovery, the company “Yandex”, “Cinema Park”, a trading company X5 Retail Group and others – soobschet Lenta.