Lipetsk confectionery factory “Roshen” suspend production from September 15 for two weeks, since experiencing difficulties with sales, told “Kommersant” in the enterprise. The company itself and the sources of “b” in the regional administration argue that the retailers do not want to buy products factory, since they “provide administrative pressure” in different regions. Experts doubt that such pressure might nationally.
told “Kommersant” Constantine Vakhonin, General Director of “Roshen” (operates a factory in Lipetsk district porch ), the reason for the suspension of production at two Lipetsk site – in the fall riteylerskie demand and increasing stock balance. “Retailers do not want to buy our products because of the administrative burden. Marketing problem exists in many regions, including Voronezh, Lipetsk, Kemerovo and some other Siberian regions. I do not understand why this is necessary, because we are working in Russia, purchase raw materials here, we pay taxes, we have employed local experts who spend wages in the same network, “- said Mr. Vakhonin. Speaking about the possible reduction of staff, he said: “We are constantly reduce the number of employees, but because we introduce new production technology, it is normal. Projected to further decline in demand, which means that people will have to cut. How much – yet believe. Now people paid temporary simple, two-thirds of the salary. ”
A senior source “b” in the Lipetsk region Administration supported Mr. Vakhonin expressing displeasure policy of a number of regional authorities and the management of retail chains: “Just ordered not to buy products” Roshen “, and the company pouring billions into the local economy. ” “We have heard about the problems of” Roshen “with sales in other regions, but we have none,” – said “b”, the press service of the regional administration of Lipetsk. The government of the Voronezh region “b” said that “any contractual relationship for the supply of products regulated between the supplier and distribution networks, and the regional government in this activity has nothing to do.” In the administration of the Kemerovo region also reported that “the regional administration is not provided, and does not have any pressure on local retailers, regardless of the current political situation.”
interviewed by “b” representatives of the largest retailers in the black soil, including GC “Promresurs” (a network of shopping center “Europe”) and the Corporation “Green” (hypermarkets “Line”), not confirmed the reduction in purchases “Roshen”, assuring that work with the factory “in the previous volumes.” “We did not cut and certainly not blocked deliveries” Roshen “,” – said the “b” in the X5 Retail Group.
In March of this year, the production of “Roshen” in Lipetsk area has to stay, when the police conducted searches and seized documents. At the same time, were arrested the Corporation’s accounts in Russia in the amount of 2.4 billion rubles. at the suit of the Russian holding “United Confectioners”, that “Roshen” sued for the right to use the trademark “Swallow” in 2010. However, the report of “Lipetsk confectionery factory” Roshen “,” last year the company announced plans to increase revenues from Russian assets 2.157 billion rubles. to 3.11 billion rubles. in 2014. According to estimates by Maxim Klyagina, analyst of “Finam Management”, for one day of downtime losses of the enterprise may vary “at the level of 5-6 million rubles.».
President of the NP “Guild of Bakers and confectioners Voronezh region “, a member of the Committee on Public Enterprise Chamber of the Marina Lyutikova sees several reasons for the decline in demand for the product” Roshen “:” Her products are not buying, not because in Retail someone presses. If retailers were profitable to buy products factory, they would have continued to do so. Everyone knows who owns this company yet. Perhaps consumers are not willing to support anti-Russian business leader of Ukraine. ” Sergey Gusev, Chairman of the Board of Directors of confectionary “Slav”, also believes that the administrative burden on retailers, it is hardly possible: “There is a huge number of retailers, they are in different cities, so give them a central pressure is difficult. Each retailer himself evaluates market risk and decides what to buy. ” Mr. Gusev sees reasons for the fall in demand that the Ukrainian products concern forbidden to import: “Before Roshen brand was introduced and products of Ukrainian origin, and Lipetsk item. Now the residual range of the factory was not enough. In light of how the business is now in a fever, it is a natural process ».
Political analyst Vladimir Slatinov believes that the main reason for the suspension of activities – administrative pressure:” The prevalence of this factor is obvious. I believe that not many people will study the origin chocolates, although, of course, these consumers are, but they share does not exceed 10-15%. ” “You have to understand that this is not a consequence of patriotism, and its source. In a broad sense, the victory over the “Roshen” – a victory over Poroshenko. As well as the closure of restaurants, “McDonald’s” – a symbolic victory over America. In general, these scenarios are very similar, “- said Mr. Slatinov.
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