Children have been one of the most protected in times of crisis groups. In 2015, their spending increased by 8.3% in adolescents (13-15 years) increased by 14.5%. Entertainment teenagers major cities spend 69 million rubles. a week, cafes and other food outside the home – 57 million rubles.
Despite the economic downturn and decline in real incomes, Russians do not leave their children without spending money. According to the research company Synovate Comcon, conducted in the cities, children aged 7 to 12 years old this year (the company summarizes the data and provides a forecast for the first half just 2015) receive an average of about 326 rubles. in Week. In nominal terms, it is 3% more than in the previous half-year. However, inflation since the beginning of 2015 has amounted to 8.3% (Rosstat data as of May 25).
But in adolescents 13-15 years the amount of pocket money has increased quite significantly: on average in the first half of 2015 they receive 529 rubles. per week, whereas last year the parents gave them to independent spending 462 rubles. Growth of 14.5% comparable to the peak level of annual inflation (16.9% in March), and above forecasts of the government (Ministry of Economic Development is waiting for 11.9%).
At the same time, according to the study, the proportion of people who rate their material condition as high (the ability to buy a car and real estate) decreased from 21 to 15%.
At the same time a growing number of people with low self-esteem of the material, which only have enough money for food and clothes (from 4 to 7%). Also, the share of respondents with average incomes who can not afford to buy a major household appliances (from 72 to 76%).
Such an assessment of their financial condition is consistent with the downward trend in income, which began in the fall last year. According to Rosstat, the average salary of the Russians in April 2015 fell by 13.2% yoy. The sharp decline was the highest since 1999. Then the decline in real wages was 35%.
The total amount available to students in the cities is 818 million rubles. per week, or 3.5 billion rubles. per month.
In comparison, by catalog value of the Russian aircraft Sukhoi SuperJet 100 (SSJ-100) is about 1.9 billion rubles., and the annual income of the highest paid player in the world Cristiano Ronaldo – 4 1 billion rubles. (Rated Forbes-2015 – $ 79 million).
For teens 13-15 years accounted for 398 million rubles. of this amount.
Most of them are spending on entertainment – movies, parks and so on. In cities over one million teenagers spend a 69 million rubles. in Week. For eating out – 57 million rubles. per week.
This is the food in the cafe, as well as snacks in the form of sweets, sweet beverage, various snacks. In the same item of expenditure falls gum. In addition, students spend money for mobile phones.
However, judging by the increase in prices on these product groups, the real income of teenagers find themselves in the red: their favorite foods rise in price faster than increased spending. Thus, the average consumer prices for “chocolate candy, natural and with additives”, according to Rosstat, c beginning of the year rose 16%. In April, the growth of prices for “muffins, rolls” made up about 16% of the chewing gum for the year increased by 10%, the water sparkling rose by 16.2%. The average price of products catering quick service (such as a hamburger sandwich) increased by 16.5%.
Compared to European children in Russian spending is significantly lower. According to a study of British bank ING , which covered more than 12 thousand. People in Europe and Turkey, the most money on independent spending received by children in Austria (1276 rbl., Or € 22,7, per week) , Italy (1218 rbl., or € 21), Spain (928 rub., or € 16) and Germany (916 rub., or € 15,8). Comparable to the level of pocket expenses in Russia rates were found in the Czech Republic (464 rub., Or € 8) and the Netherlands (580 rub., Or € 10).
No comments:
Post a Comment