MOSCOW, May 26 – RIA Novosti / Prime. Coca-Cola Company, the world’s largest producer of soft drinks, takes on the Russian market a new product – a low-calorie drink Coca-Cola Zero, told RIA Novosti Russian office of Coca Cola.
“Before launching a new product the company conducted a lot of research, and 75% of Russian respondents confirmed that the taste of Coca-Cola Zero is no different from the taste of Coca-Cola”, – say in the representation.
The campaign of the new product will begin June 29.
“Coca-Cola Russia is constantly looking for new, innovative solutions for the customer … We expect that by 2018 the share of Coca-Cola Zero in general sales Coca-Cola will reach 10%, “- said the marketing manager of Coca-Cola in Russia Elena Ivchenko.
Coca-Cola Company, which produces such famous drinks like Coca-Cola, Fanta and Sprite, was formed in 1892. The company, based in Atlanta (Georgia, USA), sells its products in more than 200 countries.
Coca-Cola Zero was first introduced in 2005. Sales up 55 million beverage servings daily in 160 countries. US, Brazil, Spain, France, and Japan together provide more than half of global sales of Coca-Cola Zero.
No comments:
Post a Comment