Photo: AP
Plans GM also affect Opel sales in Russia . “Opel completely leave the Russian market by the end of December 2015″, – the report says.
In this joint venture of GM and “AvtoVAZ” will continue to produce and sell Chevrolet Niva of the current generation.
GM will focus on the premium segment of the Russian market due to the Cadillac brand and models of the brand Chevrolet: Corvette, Camaro and Tahoe . Sales in Russia, Chevrolet mass segment carmaker will stop.
The cost of restructuring the business model in Russia amounted to about $ 600 million. The funds will be spent on a campaign to promote sales, dealer network transformation, to cancel the contract and to cover the costs related to the reduction of employees. About $ 200 million of the total restructuring costs will be in-kind, noted in the text.
According to the CEO Opel Group Karl-Thomas Neumann, at the moment the cars that are produced in Russia, do not have sufficient localization, “and the situation on the market does not justify significant investment in improving localization”. “ We had to take drastic measures in Russia to protect our business . We reaffirm our goal to return the European business profitability GM in 2016 and will adhere to our long-term objectives set out in the strategy DRIVE! 2022″, – Neumann said.
The company assured that GM will continue execution warranty , as well as the supply of spare parts and service in Russia, “Interfax”.
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