Microsoft Cortana gets users to their search engine – BBC Russian

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Image caption Only at the end of last year, Google and Microsoft have stopped a five-year legal battle for patent disputes

Microsoft computer giant is making efforts to take its users on Google services use. In particular, the new version of Windows 10 with the personal assistant Kortanoy now uses only its own search engine Bing

Cortana -. One of the latest Microsoft innovations, representing a voice service with elements of artificial intelligence, which is based on the imposed her data is designed to anticipate user desires.

Many users prefer Cortana earlier search at Google, rather than in Bing. However, now they have to use Microsoft’s own search engine, which is tied again, on its own, newly created browser Edge.

In a Microsoft blog explained that encourages people to use the Bing, so that they can with the maximum benefit to use all others associated with the search tools Windows 10.

Meanwhile, outside Cortana users will still be able to install other browsers and search engines, assured the official blog of Ryan Gavin, head of Microsoft’s in charge of the search engines and Kortanoy.

At the same time, he said, the Microsoft Bing supplied Edge and additional elements, so it is logical to associate with Kortanoy these programs and not any other. For example, if a person will use Kortanoy to find a specific restaurant, the browser will lead him to a page of this restaurant and will map its surroundings.

The work is proposed Gavin programs called “risky compromise, does not inspire confidence and unpredictable.”

From a technical point of view of innovations to Windows 10 will allow users to get more detailed answers to your questions, including video.

According to Ryan Gavin, the Microsoft is investing heavily in this kind of personalized search in the hope it can also provide their customers with a range of services, after a search query is made.

as an example, Gavin brings a situation where, by driving in the search for “concert tickets Rihanna,” the user will receive information about the places, that match their preferences, and will be able to immediately make the entire buying process, in addition to directly clicking on the button “pay”.

However, analyst Danny Sullivan in his article on the website Search Engine Land calls a mistake the intention of Microsoft to restrict users to their ponder . selecting

“I think, the Microsoft currently too many allows,” – says the analyst

Sullivan also criticized the intricate procedure that users must go through to change the preset search engines in the Edge. and Internet Explorer.

Despite the fact that some success in the user pulling over to the side of its search engine Bing from Microsoft do, Google is still the market leader.

According to statistics compiled by Statcounter, more than 90% of the search on the Internet is carried out through Google. On Bing accounts for only 3%.