The government will help fellow directors “to overcome the bureaucratic procedures”
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Deputy Prime Minister Arkady Dvorkovich instructed Ministry of Economic Development and a number of other agencies to think about how you can support the project director Nikita Mikhalkov and Andrei Konchalovsky to create a national network of cafes, caterers “eat at home.” Fast should be an alternative to “McDonald’s”. Ministry of Agriculture and Rosselkhoznadzor already working on the issue of supply of the domestic network of fast food.
Photo: Sergei Ivanov
Mikhalkov Konchalovsky previously sent a letter to President Vladimir Putin to assist in the implementation of the project “Let’s eat at home!” within the framework of import substitution. This will require 971.8 million rubles. Recoup the costs in 5 years, say the filmmakers.
The brothers proposed the creation of cooking in the format of small shops, combined with a cafe. Cooking in their idea, should take place in the regional commercial kitchens and menus on 30-40% will consist of regional products. As a pilot project directors want to build in Moscow and Kaluga regions of two factories, kitchens, open 41 cafes and 91 cooking.
It is assumed that the face of the new network will be the wife of Andrei Konchalovsky Julia Vysotsky, who sits on the board of directors “Eat at home”, which owns the eponymous brand.
Earlier this week, Deputy Prime Minister Arkady Dvorkovich said that the draft Russian fast food “eat at home” does not need money from the budget and will help him at overcoming the “red tape”. “It was an appeal to the initiators of the project and its president instructed to consider this proposal in the context of import substitution, to provide the necessary support,” – said Deputy Prime Minister at the meeting on this issue.
According to Dvorkovich, for the organization of large-scale fast-food chains need “support in accelerating certain bureaucratic procedures at the regional level, Rospotrebnadzor and Rosselkhoznadzor.” “Such support we provide very much. Of course, here we have, if the initiators will attract funding,” – said Deputy Prime Minister. It is assumed that one-third of the initial cost of the project will be to find an investor, 70% (680.3 million) to finance the bank under Agency safeguards loan guarantees.
According to media reports, Dvorkovich has already instructed the Ministry, the Ministry of Industry and the Ministry of Agriculture to prepare proposals comprehensive support for the project. A “Savings Bank”, together with the Central Bank and the Ministry of Economic Development until May 12, should consider its loans.
The Ministry of Agriculture and Rosselkhoznadzor ready to support the initiative of directors, wrote “Interfax”. Deputy Agriculture Minister Andrei Volkov told the news agency that his department is already working the opportunity to supply products for the network of Russian farmers’ eat at home. ” This is done on behalf of the Deputy Prime Minister Arkady Dvorkovich.
“The initiators of the project focus on quality and natural products for your network, our manufacturers can fully meet these requirements,” – said Volkov.
Former Moscow Mayor Yuri Luzhkov also ready to become a supplier of environmentally friendly products for fast food Konchalovsky. “Implementing the feed point, he plans to lamb and cereals – buckwheat, oats, wheat.
According to the former mayor, who engaged in rural development economy in Kalingradskoy area, the domestic fast-food chain will be able to compete with Western fast food on two conditions. First, the products must be produced in Russia and high quality, and secondly, the prices in the “eat at home” should be lower than in popular in Russia foreign network institutions.
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