Members of the Union of Russian producers of beer and soft drinks production (the Union of Brewers) will no longer be producing beer and beer drinks in plastic containers (PET) with a capacity of more than 1.5 liters. This will happen July 1, 2016, he said on Wednesday, August 19, the union president – chairman of the board of directors of “SUN InBev” (Russian “daughter» AB InBev) Andrew Sponge. The union includes about 80% of the market, including the four largest – “Baltika” (part of the Carlsberg), «SUN InBev», Heineken and Efes.
As the “Vedomosti” unanimity among the member states in this respect is missing. Representatives of the “Baltic” and Efes said they would join the initiative. But a major Russian producer of “Ochakovo” is also included in the union colleagues do not support: about 80% of “Ochakovo” – it’s just a beer in plastic bottles larger than 1.5 liters, says CEO Yuri Antonov.
Recall a year ago, the Russian parliament passed in the first reading a draft law on the limitation of production and sales of beer in plastic bottles, introduced back in 2013 United Russia deputy Mikhail Tarasenko. To consider the bill in the second and third readings in the spring session was planned in 2015, then deputy took time out until the fall. But members of the Union of Brewers did not wait for when the project enters into force, and since January 2014 stopped producing beer in PET capacity of more than 2.5 liters, as well as beer and beer drinks stronger than 6% in PET capacity of more than 2 liters. In addition, the Brewers officials have promised that from 2017 will no longer pour beer into plastic bottles of 1.5 liters – but on the condition that further reduce the packaging will not be. However, the government did not accept this condition. In April 2015 it published a review on the parliamentary bill proposing to July 1, 2016 to reduce the maximum permitted capacity of plastic containers up to 1.5 liters, and “in the future” – step by step – and up to 0.5 liters.
However, the idea to reduce the maximum permitted capacity of PET bottles up to 0.5 liters criticized the Federal Antimonopoly Service (she submitted to the State Duma to review the bill to restrict the sales of beer in plastic containers). Such a radical restriction on the production and sale of beer is fraught with the departure from the market of the brewing companies, the redistribution of income in favor of producers of glass and aluminum containers, affect this and related markets, said the withdrawal of service.
objective reasons to limit the size of PET containers No, according to the Union of Brewers sponge, but the participants take a “compromise” in response to the proposal of the state. According to him, the company hopes that the voluntary renunciation of PET volume of more than 1.5 liters will stop the discussion about further limitation of bottling beer in plastic bottles, although the guarantees, of course not. If the ban beer in plastic bottles of 0,5 liters, in fact it will mean a total ban on the use of plastic industry, said sponge.
According to him, the union has notified its intention to head Rosalkogolregulirovaniya Igor Chuyana. This was confirmed by the representative of the service Alexander Kulikov, refused to comment on the decision of the union on the merits. We know about the initiative of the Brewers and Deputy Prime Minister Alexander Khloponin (in charge including the alcohol industry), said his spokesman. Roadmap to regulate the Russian alcohol market will be adopted in mid-September 2015, the profile commission meeting, she added.
limited edition beer in a plastic container, which is in the industry, sales of the drink will reduce by about 10% believes Sponge. Who beer in plastic bottles larger than 1.5 liters account for 24% of the market, it brings data Nielsen. This segment will lose 20-40%, the balance flow into the plastic container of smaller capacity and in glass bottles, said sponge. Rather, the restriction would lead to higher prices, but everything will depend on the policy of each company, he added.
Will benefit producers of other types of packaging, plastic packaging market will decline by 15-20%, the technical director of the Association fears producers and processors of PET Nikolai fat. Branch may suffer image losses, he does not rule: the consumer can question the safety of products in plastic containers.
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