The telecommunication company Verizon confirmed that Yahoo! bought for $ 4.83 billion In this case we are talking about online business:. Cash Yahoo !, Yahoo! stake in Alibaba Group Holdings and Yahoo! Japan will remain at the disposal of the company.
During the official announcement of the deal it was also aware that Yahoo! will change its name and become a registered publicly traded investment company. According to the Verizon report, the completion of the transaction is expected within the first quarter of 2017
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Yahoo! audience of more than 1 billion a month – Verizon intends to use this potential to increase revenue from online advertising
Why Verizon needed Yahoo
Verizon – one of the largest US carriers. After Yahoo! announced that receives preliminary offer to purchase, Verizon has begun negotiations with several financial advisors and attended to in order to guarantee to purchase IT-conglomerate at a good price.
In the past few years, the operator aimed at the implementation of mobile videostrategii in May 2015 Verizon agreed to buy for $ 4.4 billion holding company AOL, owns publications TechCrunch, Engadget and The Huffington Post. Then Verizon expected to create “the largest media platforms in the world”: the operator was going to primarily address the development of broadcast video over LTE
Currently, the operator plans – to combine the purchase and Yahoo! last year in a separate media structures that focus. in the field of advertising and media. In total, Yahoo! and AOL at the disposal there are more than 25 brands.
The fact that the vector of development of Yahoo! shift towards mobile platforms, says itself CEO Marissa Mayer. According to her, the deal with Verizon only strengthen the company and will accelerate “the development of mobile and social services as well as advertising and video platforms».
Finder, which could not
The purchase Yahoo! I was extremely interested in Google: for the corporation would be very beneficial not only to acquire a competitor, but also to destroy it by combining resources. Ultimately, to participate in “sale» Yahoo! corporations are not allowed to antimonopoly service, such as a major acquisition would be a threat to the market.
Yahoo! – One of the oldest search engines, which for many is the first search engine and literally guide to the world of the Internet. As of July 2016 Yahoo! is the world’s fifth most visited site, and is considered the main rival Google giant. After the sale, obviously, the search engine will hardly be able to compete with the giant at the same level.
In this case, the search engine though and kept afloat in the last couple of years, showing good results on the audience, in fact the company continued to lose a lot of money : in 2015 its losses amounted to $ 4.4 billion, mainly due to purchased Tumblr. Resources acquired three years ago for $ 1 billion, proved to be overrated by several times.
The hope of last sip
At the end of the year, Forbes published a list of the worst leaders, who came and head Yahoo ! Marissa Mayer. Former Google engineer back in the early 2015 literally struck by IT-industry to its desire to return to the company the title of market leader: in February of last year the company’s shares within two years of its leadership have grown almost three times. But at the end of the year, investors have started to talk about the fact that the company acquires inappropriate spending and continues to reduce staff. It turned out that over the past three years, Meyer has spent $ 3 billion on unnecessary acquisition and absorption of
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The only “bright” spot considered buying Tumblr, which was later ranked as unnecessary
in addition to the chaotic shopping time Meyer was remembered as “disproportionate” gifts for employees. : only free meals for all employees cost the company over four years to $ 450 million for this same time, half a billion dollars has been spent on the iPhone and fitness bracelets ordinary employees
Excessive waste were revealed Yahoo! investor Eric Jackson.. . Examples Jackson told other investors on a photo shoot Mayer, on which it spent $ 70 thousand., And a corporate party “in the style Gatsby” in San Francisco, which cost the company $ 7 million.
A separate item which has caused particular outrage investors, he became the head of salary Yahoo !. Total reign she was able to get about $ 365 million, and the top managers of the company received about $ 1 million on average without taking into account a variety of bonuses.
Currently, a number of analysts agree on the fact that after the sale of Yahoo! Marissa Mayer is unlikely to get the key post. According to its own assertions, it is not going to leave the company, but in the case of withdrawal during the transaction it is waiting for the payment of $ 50 million.
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