Alibaba denies failing the promotion of goods from Russia – News Economy

Print The general director of Alibaba Group in Russia, Mark Zavadsky has denied recent media information about the failure of the project to promote Russian products on the Chinese Internet AliExpress platform (included in Alibaba).

Previously, the newspaper “Kommersant” wrote about the failure of the pilot project for the promotion of Russian products on the Chinese Internet site AliExpress. Available publications was presented to the ministry’s estimate of “Fashion. Made in Russia” project in the marketplace AliExpress.

According to the report, a few months of a separate section on AliExpress, where they were presented with clothes, shoes and accessories of Russian companies, customers made 24 order and postponed 552 goods in the “My desires.” In this project visited more than 130 thousand. Man. Now page section on AliExpress exists, but many sections are inactive, the goods are not sold.

According to the publication, the producers complained of a problem with the AliExpress, optimized for the Chinese sellers. The very same platform explains the result of unreasonably high costs of Russian goods, and their lack of originality, the newspaper said.

The general director of Alibaba Group in Russia, Mark Zavadsky to Facebook on your page says that we are not talking about the export of Russian goods on AliExpress The project “Russian fashion” was launched for the Russian audience and buyers from the countries of the Customs Union.

According to Zavadsky, failure suffered only one store, which occupies the operator, coordinated with the Ministry of Industry. “Initially it was planned that each plant will have its own shop, but it turned out that the factories themselves are not willing to engage in online trading. The company operator also did not have the experience of e-commerce, we have at that time had not been debugged procedure integration than were caused difficulty at the start, “- said Zavadsky

.” Once it became clear that in the current form, the draft does not work, its activity was actually suspended to develop new operational solutions and pricing policies of participants until the end of last year “, – Zawadzki wrote. He added that AliExpress for its part, was prepared to continue to give store traffic, but it became clear that the need to change the operating model and simplify the integration of the platform.

According to the general director of Alibaba Group in Russia, AliExpress is still Russia will allocate priority promoresursy sellers, as well as work to improve integration conditions.

Russia interested in cooperation with Alibaba Group. Recently, the Minister of Communications and Mass Communications of the Russian Federation Nikolai Nikiforov said that it is important to export goods flow of e-commerce in Russia

During his speech at the panel discussion “The National Export Support System – new opportunities for partnership.” under the XX anniversary of the St. Petersburg international economic forum (SPIEF) head of the Ministry of Communications of Russia has declared the need to develop logistics infrastructure to create a new point of growth of the Russian economy.

During the discussion discussed the possibility of providing comprehensive support Russian export projects and the prospects for financing large-scale projects in Russia and its international partners.

“Every day, about 100 tonnes of parcels arrives in Russia and up to 80% of this amount comes from China is not the last role in this played by the developed logistics infrastructure of the country All this potential can be used in the other direction -.. the head of the Russian Ministry of Communications said -. We have to provide an opportunity for local Russian producers, small businesses offer their products through the Internet. If we open this gateway, we get a new point of growth of non-primary segment of the Russian economy. ” Nikolay Nikiforov stressed the need for improvement of customs procedures, delivery procedures of registration, which is carried out under the Ministry of Enterprise “Mail of Russia”. He noted that the commission intended to facilitate the export logistics, have been given by the Chairman of the Russian Government Dmitry Medvedev.