Четверг, 14 августа 2014 г.
This was yesterday at a press conference on the issue of SIM-cards, said the general director of “Skartel” (brand Yota) Anatoly Smorgon. According to him, from April 23 this year, as soon as Yota has announced the provision of services as an MVNO-operator, the company received more than 150 thousand. Applications on SIM-card from customers in 20 cities of Russia.
While Yota started issuing SIM-cards of pre-order in six cities (Moscow, St. Petersburg, Vladivostok, Khabarovsk, Tula and Vladimir). But the company promises that as soon as the operator starts issuing SIM-cards in the remaining 14 villages (Krasnodar, Irkutsk, Lipetsk and Yaroslavl, Bryansk, Kostroma, Vologda, Obninsk, Novosibirsk, Omsk, Tambov, Orel, Kursk and Cherepovets) which are included in the list of pre-orders. “Gradually, we will expand the list of cities where people are able to connect to Yota”, – said Anatoly Smorgon.
He warned that the SIM-card are only for smartphones. “For tablets will be issued separate SIM-card” – said Smorgon, but did not say when it will happen.
Voice services and unlimited LTE Yota network provides for the parent company “MegaFon” model Full-MVNO . “In an oversaturated market and strong competition in a more focused work with the customer segments – this is a worldwide practice. Expansion of product portfolio under the brand name Yota will allow a group of companies to strengthen its leading position in the segment data and react quickly to market demands,” – said in an interview with the press ComNews -Secretary “MegaFon” Olesya Jaremenko.
According to her, Yota will primarily focus on advanced mobile Internet users, who place high demands on the quality of data and value added services. Services Yota (tariffs, value-added services) will not duplicate the services of “MegaFon”. The cost of a minimum package of services (unlimited Internet, calls, SMS, etc.) Yota varies depending on the region. For example, in Moscow the price of this package will be 440 rubles., In St. Petersburg – 340 rubles. Vladivostok and Khabarovsk minimum package will cost 290 rubles., And Tula and Vladimir – 240 rubles.
According to a leading telecommunications and media analyst Sergei Vasin Gazprombank, Yota offers “great product” for active Internet users . Target segment is still quite narrow, and therefore talk about a serious threat to other operators still early, he said. “I am optimistic about the company’s prospects, especially in large cities where the service will be in demand,” – said Vasin in conversation with a reporter ComNews.
Yota plans for five years to form a subscriber base of 10 million users. In the context of a saturated market is not so much the goal, and the upper plate, and its achievement will depend on many factors – marketing strategy, the level of penetration of smartphones, the actions of competitors, etc., says analyst Sergei Raiffeisenbank Libin.
“10 million active subscribers – a lofty goal for five years. Rather, the figure for the longer-term forecast, and this horizon can be expected 6-7 million users,” – in turn added Sergei Vasin.
Analyst “Investkafe” Timur Nigmatullin, by contrast, sees no major obstacles to achieve the objectives of its subscriber base. “Let me remind you that at the end of 2013 sales of smartphones and tablets in the piece expression increased respectively by 51% year on year, to 18.5 million units, and 205% year-to-year, to 6.5 million units. Growing market will help implement plans based on strong brand Yota “, – said the expert.
According to Sergei Libin, Yota launch as a full-fledged network operator will increase competition in the segment of active users of mobile Internet on smartphones, which can be regarded as one of the most Securities for any operator. However, in the opinion of analyst “Russ-Invest” Maria Shishkina, operators do not need to fear the emergence of the market mobile voice player who only 2018-2019 years. plans to build a base of 10 million subscribers.
According to the task manager of media relations “Mobile TeleSystems” (MTS) Dmitry Solodovnikova, the company is already competing with the “MegaFon” throughout the country, and a new proposal barely to seriously affect the competitive situation. “Status” federal operator “means work on the territory of all the regions of Russia, and not the six cities,” – adds the press secretary of “VimpelCom” Anna Aybasheva.
The project, implemented by Yota, in fact, is a niche MVNO and is designed to create a more PR-effect, stresses spokesman “Tele2 Russia”. “Examples of such projects – MVNO retail chain” Auchan “based on the MTS or” Just to talk “from” Megaphone “- already were. They do not have a significant impact on the market and the position of the major players, such as the difference between the MVNO and the new tariff plan is low “, – concluded the employee” Tele2 Russia “in an interview with ComNews.
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