The Russian outdoor market is on the brink of collapse – Ghhauto: Russian top stories

22.07.2015 02:47

Russian Chamber of Commerce requests that protect outdoor market from the ban on banners and billboards distract drivers, which provides for amendments to the list national standards and codes of practice. The statement was addressed to the First Deputy Prime Minister Igor Shuvalov, the newspaper “Izvestia».

President of the Chamber Sergei Katyrin said that according to the guest will be necessary to eliminate about 90% of outdoor advertising in Russia, this would entail the closure of the entire market.

Experts point out that the rate of decline of this market and the already reached the mark of 1 billion rubles. per year, amounting to a total of 14 billion rubles. in 2015, compared with 15 billion in 2014.

The apologists of GOST hope the new rules will help to reduce the number of accidents on the roads. They pay attention to statistics according to which very often causes accidents are advertising structures. In such accidents killed or injured more than 3,000 people for 2014.

The initiators of the introduction of the new rules say that advertising in Moscow at the moment is very similar to the placement of banners and stretch marks in the Third World, while in London, Paris or Berlin, there are practically no structure that would be hung above the road.

Meanwhile, a few years ago ROMIR Monitoring conducted a study, which analyzed the impact of outdoor advertising on the drivers and the ability to create accidents on the roads, which They could be provoked by the advertising objects. The study took place in Moscow and other cities. According to the study, the outdoor advertising took 12th place out of 19 possible, located next to the factors that have the least impact on the creation of an emergency. According to respondents, the situation could provoke an accident pedestrian behavior, poor quality of road surface, the behavior of other vehicles on the road, as well as your own emotional and physical condition. Only 7% of respondents felt that outdoor advertising can lead to an accident.