The Japanese automaker Mazda sharply increase prices for popular Russian model Mazda-3, on Thursday wrote “Vedomosti”.
According to sources, publications, imports Mazda vehicles can be MMA. Firstly, the manufacturer drastically raises the price by at least one, the most popular imported models – Mazda-3, which provides about 28% of all Russian sales of the brand. Judging by the prices listed on the site Mazda, in late January, the third series of the car cost 000-1,12 821 million rubles, and the sixth (its production is localized in Russian) – 1,06-1,37 million. Now Mazda-3 actually caught up with the price of six models, said a representative of one of the dealers.
Second, Mazda goes to the supply of imported automobiles under the order, said the source “Vedomosti”. Cars assembled in Russia will not affect innovation, they know (in Russia at Mazda joint venture with “Sollers”, there are going to Mazda-6 and Mazda CX-5).
A source close to Mazda, said that the final There are no solutions.
Two weeks ago, Mazda discussed two options in the fall of the ruble or raise the price of “three” in proportion to the growth of exchange rates, or to create an artificial shortage in the market, said one of the dealers of the brand.
The second strategy assumes that Mazda collects bids from dealers, car imports but less than that required to be sure that these cars will be sold at a suggested price, without dumping. In this case, the rise in prices would be insignificant, adds the source “Vedomosti”.
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