The third largest supplier of computers in Russia, Asus has stopped shipment due to currency fluctuations. Competitors say they are not going to stop the import, but prices are already indexed. According to “to Yandex.Market”, from October to December laptops rose by 40%.
The fact that the Asus stopped the supply of their devices in Russia, said the Taiwanese business newspaper Taipei Times. “We no longer ship the goods two weeks ago due to the depreciation of the ruble against the dollar,” – said the publication of Asus CFO David Chang. According to him, the supply will resume when the exchange rate stabilized. In the fourth quarter of 2014 Asus is preparing to record a loss, due to the difference in exchange rates, but it is not only due to the devaluation of the ruble, said the representative of the company. In the Russian office Asus refused to give additional comments. According to executive vice-president of “Euroset” Victor Lukanina, amid instability of the ruble different brands periodically suspend deliveries to Russia. But in the last week of December has always been a break in shipments until early January – because of the Christmas holidays, he added.
Asus among the top five global manufacturers of personal computers (PC). In the third quarter, the company ranked third in terms of PC shipments in Russia, reports IDC. Asus has shipped more than 332 thousand. Units and occupied 14.5% of the market. In the tablet market over the same period Asus in fourth place, shipped 213.3 thousand. Units sold and occupied 9% of the market. Russia accounts for 5.6% of total revenue Asus, told the Taipei Times David Chang. Thus, in 2013 the company has earned the country about $ 725 million. The company’s revenue worldwide, according to reports Asus, was $ 14.5 billion.
Representatives of other Asian vendors claim that has not yet followed the example of Asus. CEO of Lenovo in Russia Alexander Kataev said that the company did not stop the shipment of laptops on the Russian market and has no plans to do so. In this case, a company source told “Kommersant” that Lenovo is now making adjustments to the price, volume and range of supplies. In Acer said that “clearly will not stop the delivery.”
“Today in Russia is represented by the entire product line of Acer, in fact, we are even planning to expand it in the near future due to the start of sales of smart bracelet Acer Liquid Leap. Of course, we expect a decline in demand due to the grown price, so in the first quarter will adjust plans, but did not stop the shipment, “- said the CEO of Acer Russian Denis Kutnikov.
Mr Kutnikov previously told “Kommersant” that the vendors deliver gadgets about three months before they go on sale. Consequently, the Russian retail chains should be stock Asus products in the coming months. “We” M. “currently do not have any shortage of products Asus, and we can still be ordered from this vendor device distributors” – confirmed by a representative “M.” Anton Panteleev. In “The Messenger” also reported that they have a sufficient number of devices Asus and other manufacturers, “to satisfy even the current very high level of demand.”
As previously reported, “b”, many Asian vendors have begun to raise prices on their devices, as settlements with partners are in dollars, not in local currency or rubles. Samsung has raised prices by 8-10% for premium devices: Galaxy Note Phablet and tablets Galaxy Tab. Lenovo reported on the gradual increase in the prices of all goods produced, and Acer has warned of a 15 percent increase in the price of laptops. According to statistics “of Yandex.Market” prices in the electronics market gradually grew throughout December, and the main jump occurred in the week from 15 to 21 December. Since early October the price of smart phones increased by 6%, the average price of laptops has increased by 40% and tablets rose by about 15%.
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