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Carmaker Ford will begin a five-door hatchback Russian production of Ford Fiesta in mid-2015. About this newspaper “Vedomosti” said the representative of Ford Sollers (a joint venture between American and Russian Ford Sollers).
The car will be produced in one of two plants in Tatarstan. The company is now engaged in the modernization of production. Investments in production start-up will be $ 150 million.
On a projected volume of the company has not reported. However, the representative said that the capacity of the plant after the upgrade will be 115 thousand cars a year., And production will be calculated on the production of B-segment cars.
The premiere of new items will be held at the Moscow Motor Show in 2014, and the beginning of sales is planned in the summer of 2015. At the same time Russia is still not imported foreign-made Ford Fiesta – here will sell only the localized versions of the car.
When production begins, it will be the first B-segment car that Ford will introduce in Russia after a long break. The company now produces Ford Soolers only cars Class C Vsevolozhsk and crossovers and LCV – in Tatarstan, says the publication. The cost of the car is also not reported.
Now car production is in decline. Thus, according to published in early July, the statistics of the Association of European Businesses (AEB), passenger car sales for the first half of 2014 fell by 7.6% compared to the same period last year.
In this case, the leader of decline was model Ford Focus. Dealers told RBC that its sales in June, some sellers have fallen by almost 40%. The company launched a marketing program in July “loan at 0%” for the Ford Focus, and has updated its line of complete sets, said a representative of Ford-Sollers Ekaterina Komarova. But the main emphasis is on the launch of new models – in early 2015 at the dealers will be the new Mondeo assembled in Russia, and by the summer and the new Focus, said the press service.
After the collapse of sales of the automaker Ford wrote off the investment in the joint venture Ford Sollers for $ 329 million. In automaker made it clear that in this way they can help the launch of new models. Although the current situation in the country is difficult, Russia remains a large and important market, says Ford. Therefore, a global company with Ford Sollers take measures that will improve the prognosis.
In April 2014 a joint venture plant in Vsevolozhsk stopped the conveyor to 8 June 2014. This is the second planned outage manufacturer – the first one was from 7 to 15 April. Thus, to make a total break of 58 days, stated RBC Petersburg company representatives. Stringent measures in the company called “forced” and explain “serious changes in the economic situation in Russia – the devaluation of the ruble, a significant drop in demand for C-segment cars».
Also, according to the newspaper “Kommersant”, the Russian car dealers offered the Russian government to ban government purchases cars from the USA and the EU, even if the cars were assembled in factories in Russia. “We fear that the protective measures in the automobile industry will be introduced unexpectedly, as it did in respect of agricultural products, with virtually no consultation with the market, and we want to proactively give his view of the situation. Dealer community opposes any restrictions business and sanctions, but if because of politics they are inevitable, then you need to come up with the most painless option, “- explains the President of the Civil Code” Favorite Motors “(Dealer KIA, Ford Chevrolet, Volvo, and others.) Vladimir Popov.
Gregory Naberezhnye
August 18, 2014
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