“Yandex” has acquired the largest advertising platform ADFOX – Fontanka

"Yandex" has acquired the largest advertising platform ADFOX – Fontanka

 “Yandex” has announced the purchase of the largest technology platform in RuNet ADFOX, which allows you to manage online advertising. This is stated in the press service of the company.

 The sum of the acquisition ADFOX, which currently handles more than a billion online ad impressions, were not disclosed.

 The staff will go to the platform, “Yandex” and help Internet companies to develop solutions for major resources.

 As the head of the advertising network “Yandex” Dmitry Popov, ADFOX continue to work under its own brand. Conditions for cooperation with customers will remain the same, but now for them will be new opportunities.

 “For example, users of the platform will be available to targeted technology-based crypt and new ways of monetization of traffic – through RTB” Yandex “and direct”, – says Dmitry Popov.

 Executive Director ADFOX Nikita Pasynkov, commenting the news about the merger, said that the technology “Yandex” will help to create new products for customers, which will increase the effectiveness of advertising.

  Help:

 ADFOX platform was created in 2005. It provides services for the planning, management and analysis of advertising campaigns on the Internet and allows you to place banners, mobile advertising, videos, and other popular formats of advertising. At the moment, more than 750 customers ADFOX. This is the major portals and services, advertising agencies and direct advertisers.