Girls-Playboy model in one of the publications activities
Director General of Playboy Enterprises Inc. He announced plans for the possible sale of the company. According to the WSJ, it may bring to its owners about $ 500 million
The owners of the company Playboy Enterprises, which publishes the magazine of the same name, exploring the possibility of selling it. This CNN reported Playboy CEO Scott Flanders.
The company’s assets include the magazine’s website, Playboy Mansion, as well as license agreements. As the Flanders, the idea of selling the company arose from the interest in the purchase of the mansion, which Playboy has decided to sell earlier.
The interest comes from both the US and from foreign companies, said Flanders. He refused to announce the names of the potential buyers
According to sources Wall Street Journal, Playboy Enterprises can bring owners of $ 500 million The publication said that the auction for the sale of Playboy to launch bank Moelis & amp..; Co. According to the WSJ, it is possible that owners will make a decision:. To sell the company in parts or not sell at all and leave in its current form
In January, Playboy put up for sale mansion, where the last 45 years were a party involving top models. The house sold for $ 200 million. One of the conditions for the acquisition is that the 89-year-old founder of the magazine Hugh Hefner has to stay there to live. The building, which itself Hefner bought in 1971 for $ 1 million, there are 29 rooms. The new owner also becomes the owner of the wine cellar, cinema, swimming pool and a small zoo, which is inhabited by monkeys, parrots and pelicans.
Playboy magazine in 2016 stopped publishing photos of naked women. In the company’s management stated that such an approach is outdated. On Playboy photo site with nude models ceased to appear as early as August, 2014. The company noted that it has helped attract younger visitors – the average age of the audience share fell from 47 to 30 years.
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