President Heasrt Shkulev Media, which is the Russian partner of the Finnish media holding Sanoma, Victor Shkulev, confirmed the departure of Sanoma from the market of Ukraine. In this edition of Cosmopolitan magazine in Ukraine will be transferred Shkuleva media company.
On the closing titles Sanoma Ukraine previously reported the publication “New time”, citing unnamed sources.
«We have signed the contract, license agreement for the publication of the magazine, we got it right, the company Hearst. This new agreement. We do not redeem at Sanoma. Other editions besides Cosmopolitan Ukraine is not interested in us, “- said Shkulev TASS.
According to him, Heasrt Shkulev Media began publishing the magazine« Cosmopolitan Ukraine “and work on the site Cosmopolitan Ukraine. In this first issue will be released in the February cover. Shkulev said that last January issue Cosmopolitan makes Sanoma. Company site Shkuleva begins to engage in December.
Shkulev added that edition the other journals Finnish holding company in Ukraine – National Geohraphic, Esquire, Men’s Health, Hasper “s Bazaar and” Fireside “- will be terminated.
According to “New Era”, the reason for closing magazines became the plight of the print media market in Ukraine and financial problems at Sanoma Oyj.
On the revision of the strategy for Eastern Europe and Russia Sanoma announced 2013. To date, the holding company has sold assets in Hungary, Czech Republic and Serbia. November 7 Sanoma announced the sale of its assets in Croatia.
In addition, 13 November it became known that the Sanoma sell part of Russian business in Russian American group Hearst. This transaction can be closed in January 2015.
Under the new corporate strategy, the company intends to focus on the markets of the Netherlands and Finland.
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